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Inspiring Ideas That Grow People, Brands & Business

MICHAEL FANUELE, DIRECTOR

"If Brené Brown & Simon Sinek had a baby." (Andrew Zimmern) "One of the smartest, most inspiring and infectious people in the business." (Forbes) "Helps you find your genius -- and that's HIS genius!" (Jaime Robinson, JOAN)

Services

Great visions share four key characteristics. They’re Ambitious, Action-Packed, Asymmetrical, & Authentic. We’ve crafted a process to create the kind of ideas that rally your team and transform your business by unlocking amazing marketing and innovation.
New leaders have a big job. They have to enlist the loyalty of their teams while quickly forming a vision and strategy. We’ve crafted a 90-day playbook that guides leaders to hone and articulate their beliefs, setting a strong foundation for long-term success.
Let’s spend 60 minutes noodling whatever’s on your mind: a marketing problem, a career challenge, a hunch, or a dream. We’ll do our best to make it worthwhile.
Early-stage high-growth companies need a story - not just for investors and employees, but to super-charge their hard-working performance marketing machine. We specialize in big ideas that add real valuation to scrappy companies.
Inspiration is the most powerful force in the world, and it can be learned. We’ve developed “The 6 Skills of Inspiration” that will help you move your team, your company, your consumers, and most importantly, yourself to accomplish the biggest things. This full-day workshop is perfect for agencies seeking to stoke excess bravery in their clients or marketers who need to brief, judge, nudge, and champion great marketing.

About

The LAB OF CREATIVE COMMERCE is a consultancy that helps businesses grow through powerful, emotional ideas. Founded by Michael Fanuele, the lab collaborates with a world-class troupe of researchers, strategists, creatives, and technologists, as needed. Our work is guided by a few simple beliefs:

Ambition is the answer. None of us are served by small-thinking and tweaking. As the poet Ranier Maria Rilke says, “Victories over small things, leave us all small.”
Honest emotions are the most powerful force in the world. Humans are capable of 27 distinct emotions. Great leaders and brands know how to infuse their authentic feelings into their words and actions.
Generosity is a growth strategy. Giving begets getting. The most successful leaders and brands shower their people with gifts, most importantly, the gift of belief in their unique abilities.

Michael Fanuele has won more awards for effective marketing than any strategist in the industry. He’s been a marketing leader at a Fortune 200 company and a unicorn tech start-up; led strategy at world-class creative agencies; ran a media agency; and wrote a best-selling book on inspiration.

Partnering with Mark Cuban & SBA Administrator Isabel Guzman to spread the opportunity for entrepreneurship.

HIGHLIGHTS:

Helped a giant global food company re-discover its soul (and grow its business) by focusing on its food.
Took a tech start-up to unicorn value, with the help of Mark Cuban and a campaign that invited every mom in America to use her skills to start a new business.
Got to be part of the crew who did some of the most iconic and effective advertising of the century: Dos Equis’ “Most Interesting Man In The World” and Arby’s “We Have The Meats.”
Helped legalize gay marriage in Minnesota.
Sold tea in China.
Led (and grew) a company of 450 people through the pandemic.
Joined three ad agencies, and then, each won “Agency of the Year” within two years.
Beat Ted Cruz at the World Debate Championships.
Ran first-ever agency pitch with requirements for diversity.
Did stand-up comedy with Jon Stewart.