The LAB OF CREATIVE COMMERCE is a consultancy that helps businesses grow through powerful, emotional ideas. Founded by Michael Fanuele, the lab collaborates with a world-class troupe of researchers, strategists, creatives, and technologists, as needed. Our work is guided by a few simple beliefs:

  1. Ambition is the answer. None of us are served by small-thinking and tweaking. As the poet Ranier Maria Rilke says, “Victories over small things, leave us all small.”

  2. Honest emotions are the most powerful force in the world. Humans are capable of 27 distinct emotions. Great leaders and brands know how to infuse their authentic feelings into their words and actions.

  3. Generosity is a growth strategy. Giving begets getting. The most successful leaders and brands shower their people with gifts, most importantly, the gift of belief in their unique abilities.

Michael Fanuele has won more awards for effective marketing than any strategist in the industry. He’s been a marketing leader at a Fortune 200 company and a unicorn tech start-up; led strategy at world-class creative agencies; ran a media agency; and wrote a best-selling book on inspiration.

Partnering with Mark Cuban & SBA Administrator Isabel Guzman to spread the opportunity for entrepreneurship.

HIGHLIGHTS:

  1. Helped a giant global food company re-discover its soul (and grow its business) by focusing on its food.

  2. Took a tech start-up to unicorn value, with the help of Mark Cuban and a campaign that invited every mom in America to use her skills to start a new business. 

  3. Got to be part of the crew who did some of the most iconic and effective advertising of the century: Dos Equis’ “Most Interesting Man In The World” and Arby’s “We Have The Meats.”

  4. Helped legalize gay marriage in Minnesota.

  5. Sold tea in China. 

  6. Led (and grew) a company of 450 people through the pandemic.

  7. Joined three ad agencies, and then, each won “Agency of the Year” within two years.

  8. Beat Ted Cruz at the World Debate Championships.

  9. Ran first-ever agency pitch with requirements for diversity.

  10. Did stand-up comedy with Jon Stewart.